The old adage says “there’s nothing new under the sun.” No matter what you do, someone else is probably doing it too! That’s okay, but can be totally nerve-wracking when it seems like you can’t get the attention your business needs to be successful. So how do you compete? How do you stand out in the crowd of others who do what you do? It’s simple. You need a dynamite hook. You need something that separates you from the pack, shows how you’re different, and what you bring to the table that is unique.
Wanna know how to do this? Let’s dive in!